So where is the next BIG online Idea ?

What do you think, which is the largest and promising online business that has started in the past 3 years in India ? the chances are, you won’t be able to answer it, even I can’t because I don’t think there is any. There are some startups which are VC funded like asklaila but they are not going anywhere, there is ibibo with deep pockets but they are only copying ideas from others with offering anything new and then there are hundreds of startups which starts with good idea/concept and shuts down because of lack of traction, visibility and revenue.
So in short, India hasn’t seen any big idea taking off and I feels things won’t be changing in 2010-11 too, the most obvious business models are already been implemented in the form of transferring of print classifieds to online portals, like jobs, matrimonials, buying/selling vehicles etc and now we are seeing very vertical startups, say offering loan comparison, food ordering and even selling shoes online, I have serious doubts of any of these becoming next Naukri or shaadi or justdial (100+ crores businesses)
As the time is passing by, I am getting more and more convinced that in India, if you want to launch a successful startup, you have to merge both online and offline market as well as mobiles, you can not be successful just by offering some stand online service and hoping to make money through advertisement, which is the worst business model for a startup as you don’t want to make money from attention when the real money is in intention