Shaadi.com Case Study

Who started it Shaadi.com is owned by People Interactive who also owns other premium web properties like Makaan.com, Fropper.com, Shaaditimes.com, Astrolife.com and ShaadiPoint.

They were launched in 1997 and was funded by Sequoia Capital. Its Main office is in mumbai. with other offices in Delhi, Chennai, Indore, Kolkatta, Bangalore Dubai, London, and New York. The site claims to have user profiles of 1.5 crore members with total number of matches of around 8 lakh.

How they make Money – Shaadi.com mostly makes money from premium members who pays membership fees to access profiles of other members. Other then this, they also have Google/display advertisement on the site as well as they have put their other portal ads like makaan.com too.

They are also looking to make offline revenue through shaadipoints where they are opening small offices in cities and playing role of matchmakers for small fees where their agents charge certain fees to the people and show them list of prospective matches.

In 2009 Shaadi.com was evaluated to be of around 1500 Crores,

Why they are successful – They solved a very basic problem of Matrimonial targeting a huge market, they offered something unique and were the first in the market to offer online matrimonial service. They also have an excellent brandable domain name as compared to their competitors.