Old Commercials and Brand Building

Some of the best old ads with perfect example of Brand Building and catchy phrases. “Humara Bajaj”, “Amul Taste of India”, Parle G etc

Humara Bajaj

Amul Taste of India

Amul kicking ass of foreign brands since 1970

Parle G (one of the oldest)

Lijjat Papad

These ads used to get shown on only one channel (the only available one) so ofcourse people have better recognition as compared to now where there are 60+ hindi + english channels (including infotainment + news) + 60+ regional channels, diluting the effect of a powerful ad. I wish new brands focus more on creating such ads and catchy phrases