MouthShut.com Case Study

Who started it – Faisal Farooqui, CEO & Founder

About them – MouthShut.com is a user-generated content and consumer review site on the Internet. At the core of MouthShut lies a global Web 2.0 social media platform. Any visitor can become a member (for free) and then can influence or be influenced by others. By writing reviews, sharing photos and diaries, members create buzz about brands and products.

MouthShut.com helps consumers make informed shopping decisions. A potential shopper can find reviews on every business or brand right from large corporations to small local businesses, all written by an average consumer like him. This translates to millions of reviews on hundreds of thousands of products. Read more about them.

MouthShut.com was founded in the year 2000 by Faisal Farooqui (Source)

Funding – Got funds from The times of India, Investors – (Source). Read more about funding information here.

Earnings –

Employees — 100

Valuation

Why they are successful –

1. 87 percent of Internet accessing Indians trust recommendations from others over any other kind of advertising, making word-of-mouth, the most powerful tool in the industry

2. MouthShut.com has won prestigious awards such as the Manthan Award for Best Youth website in India- 2006

3. Faisal Farooqui, CEO of Mouthshut.com, talks exclusively to WATShow on Their Branding Efforts, Funding and Start Up Advises (via WATShow.com) – (Source)

4. MouthShut.com Launches Reviews by SMS – (Source)

5. Mouthshut.com modifies mobile reviews, to launch SMS based social network – (Source)

6. Awards – (Source)

Link – http://www. mouthshut.com