Ad Matrix Mindset

A great overview of creating your PPC ads and what keywords to target. The ides is to first find the mindset of the viewer and to know what exactly you want them to do.

This simple matrix can easily increase your ROI by few hundred percents as I have seen how badly people build their ads even knowing that high performance of the ads can result in better quality score.

AdMatrix_Mindsets

and here is a full matrix with ad samples

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